Officials with the Championship Auto Racing Series (CARS) announced Wednesday afternoon that Revolution Oil has agreed to become the title sponsor of the CARS Pro Cup Series, effective immediately.
The CARS Pro Cup Series will now be known as the Rev-Oil Pro Cup Series. The title sponsorship agreement runs through the 2013 racing season.
“The addition of Revolution Oil as title sponsor of the Rev-Oil Pro Cup Series is a major step for us,” said Jack McNelly, president of the Rev-Oil Pro Cup Series. “We couldn’t be happier to have them on board and we look forward to a fantastic relationship going forward.”
The difficult state of the economy has taken its toll on the motorsports industry in recent years, but this sponsorship announcement is considered a good sign of things to come.
“The racing industry has been struggling the last few years, that’s for sure,” McNelly said.